This brand activation for L'Oreal, is spread across 4 different events for the 69TH Primetime Emmys. Three custom touch-up stations were designed for the Governors Ball along with one for the Emmys Press Center, where guests received complimentary touch-ups and product. Handmade paper flowers surround the rose gold mascara tube creating a soft, feminine, yet modern design. Restrooms at the Microsoft Theatre & the LA Convention Center were transformed into a L'Oreal branded environment where brand ambassadors engaged with guests and provided samples of mascara, hairspray and lipstick. A smaller activation was installed at the Performers Nominee Reception where guests received complimentary mascara.
Role Lead Event Producer, Creative Director & Producer, Graphic Designer
