The branding goal for this event was to bring awareness to the great work of Stephen Schwartz, while using The Wallis brand colors (copper and black) as a through line annually. Colorful key art snippets from Stephen's productions were incorporated into the Save the Date to spark recognition and entice guests with a sneak peak at what was in store for the evening. The invitation expands upon the Save the Date with a Broadway style street scene showcasing the full key art posters. At the event, custom piano bar was created using vinyl graphics, and a "Corner of the Sky" Delta giveaway was designed as a play off of the song from "Pippin" - one of Stephen's Broadway productions.
Role Creative Director, Graphic Designer
& Producer
& Producer
