This brand activation for L'Oreal, is spread across 4 different events for the 71ST Primetime Emmys. Two custom touch-up stations were designed for the Governors Ball along with one for the Press Center, where guests received complimentary touch-ups and product. The design was inspired by their new 30 shade, light weight, sheer foundation. In addition, the Microsoft Theatre restrooms were transformed into a L'Oreal branded environment featuring mascara as the hero product. Brand Ambassadors were stationed at the counters throughout the telecast to engage with guests and provide free samples. A smaller activation was installed at the Performers Nominee Reception where guests received complimentary mascara. Responsible for concept, design and fabrication as well as lead Producer of all 4 events.
Role Lead Event Producer, Creative Director, Graphic Designer
